Italy’s seaside holiday business has returned to 2019 levels, according to the JFC Observatory. Seaside holidays will rack up 418.58 million presences and generate 31.878 billion euros in euros in turnover this summer, it said.
That compares to 411.89 million presences and 31.857 billion euros in turnover in pre-pandemic 2019, said the observatory.
“The latest data are sharply up on 2020 and 2021,” it said.